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	<title>Comments on: Introduction to statistics to help us understand fluctuating conversion rates better</title>
	<atom:link href="http://marianina.com/blog/index.php/2007/07/09/introduction-to-statistics-to-help-us-understand-fluctuating-conversion-rates-better/feed/" rel="self" type="application/rss+xml" />
	<link>http://marianina.com/blog/2007/07/09/introduction-to-statistics-to-help-us-understand-fluctuating-conversion-rates-better/</link>
	<description>How web analytics can transform your marketing effectiveness and business decisions</description>
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		<title>By: shawn</title>
		<link>http://marianina.com/blog/2007/07/09/introduction-to-statistics-to-help-us-understand-fluctuating-conversion-rates-better/comment-page-1/#comment-2555</link>
		<dc:creator>shawn</dc:creator>
		<pubDate>Sat, 29 Dec 2007 00:04:32 +0000</pubDate>
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		<description>Hmm... Those dips are weekends. I don&#039;t think you can track website usage in smaller than weekly averages.  Thoughts?</description>
		<content:encoded><![CDATA[<p>Hmm&#8230; Those dips are weekends. I don&#8217;t think you can track website usage in smaller than weekly averages.  Thoughts?</p>
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		<title>By: Anil</title>
		<link>http://marianina.com/blog/2007/07/09/introduction-to-statistics-to-help-us-understand-fluctuating-conversion-rates-better/comment-page-1/#comment-58</link>
		<dc:creator>Anil</dc:creator>
		<pubDate>Mon, 13 Aug 2007 17:02:18 +0000</pubDate>
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		<description>Marianina

Amazing post, i was just looking for this kind of information, Very informative thanks:) 

Anil</description>
		<content:encoded><![CDATA[<p>Marianina</p>
<p>Amazing post, i was just looking for this kind of information, Very informative thanks:) </p>
<p>Anil</p>
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		<title>By: Marianina Chaplin</title>
		<link>http://marianina.com/blog/2007/07/09/introduction-to-statistics-to-help-us-understand-fluctuating-conversion-rates-better/comment-page-1/#comment-28</link>
		<dc:creator>Marianina Chaplin</dc:creator>
		<pubDate>Tue, 24 Jul 2007 21:44:17 +0000</pubDate>
		<guid isPermaLink="false">http://marianina.com/blog/2007/07/09/introduction-to-statistics-to-help-us-understand-fluctuating-conversion-rates-better/#comment-28</guid>
		<description>Hugh, Thanks so much for commenting. And yes good point in that looking at the chart from an overall web analyst point of view the step up around 3 April is more significant than the peaks and troughs. This is my beginners guide to statistics to illustrate how easy it is use statistical calculations in excel. From 3 April for example - there is a step up so the higher results would have been the result of a marketing campaign/site change etc :) And that was the title of my post &quot;understanding fluctuating conversion rates&quot; so hands up. No more blogging at midnight may be the answer.</description>
		<content:encoded><![CDATA[<p>Hugh, Thanks so much for commenting. And yes good point in that looking at the chart from an overall web analyst point of view the step up around 3 April is more significant than the peaks and troughs. This is my beginners guide to statistics to illustrate how easy it is use statistical calculations in excel. From 3 April for example &#8211; there is a step up so the higher results would have been the result of a marketing campaign/site change etc <img src='http://marianina.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  And that was the title of my post &#8220;understanding fluctuating conversion rates&#8221; so hands up. No more blogging at midnight may be the answer.</p>
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		<title>By: Hugh Gage</title>
		<link>http://marianina.com/blog/2007/07/09/introduction-to-statistics-to-help-us-understand-fluctuating-conversion-rates-better/comment-page-1/#comment-21</link>
		<dc:creator>Hugh Gage</dc:creator>
		<pubDate>Fri, 13 Jul 2007 07:31:09 +0000</pubDate>
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		<description>Hi Marianna,
Great post!
Looking at the second of your trend charts I would almost be more interested in the step change around the 3rd April which sits within your standard deviation than some of the peaks and troughs that breach your standard deviation lines. Does that seem reasonable to you?

Cheers, Hugh</description>
		<content:encoded><![CDATA[<p>Hi Marianna,<br />
Great post!<br />
Looking at the second of your trend charts I would almost be more interested in the step change around the 3rd April which sits within your standard deviation than some of the peaks and troughs that breach your standard deviation lines. Does that seem reasonable to you?</p>
<p>Cheers, Hugh</p>
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